About Us

We Are White Label was born at the intersection of music, culture, and style.

With over 20 years immersed in the fashion and music industries, our story begins on the dancefloors of the early 90s rave scene—where sound, self-expression, and style collided. That foundation led to a degree in Fashion Design and a career working across leading style magazines, fashion desks, and as a stylist for music artists and advertising campaigns.

From underground clubs to editorial shoots, one thing remained constant: fashion has always been a visual language for music and movement. We Are White Label is the natural evolution of that journey—a curated collection of music-inspired garments designed for those who live by the rhythm, whether that's on the dancefloor, behind the decks, or in everyday life.

Rooted in street style and driven by sound, our pieces are made to be worn oversized, lived in, and styled your own way. This is fashion for music lovers, movers, and makers.

No trends. No rules. Just the culture.